Tirepoint, founded in 2004, now operates in Gauteng, Free State, KZN, and Western Cape regions. Our newest branch, which opened in Harrismith in May 2024, extends our reach and helps us better serve customers in the Free State. The company has an exceptionally strong foundation of tire industry-related experience and adheres to good business practices created to place the customer first. As an independent, multi-branded organization with strong supplier relationships, Tirepoint is positioned to consistently provide exactly what our clients need.

Our mission statement, “Satisfying Customers is our Ultimate Challenge”, captures Tirepoint’s primary motivator, namely consistently trying to exceed our customer’s service expectations while delivering first-class products at competitive prices. At Tirepoint we are acutely aware that our success depends upon the satisfaction of our clients. We understand that clients’ needs are varied and diverse and that is why Tirepoint’s products and services are tailored to suit these unique requirements.

From the outset, the founders of Tirepoint recognised the need to support the previously disadvantaged. With that in mind, Tirepoint set out to seek the right BBBEE partner. This search culminated in Tirepoint forging a relationship with Makubalo Investments Holdings (Pty) Ltd, a 100% Black-owned enterprise. This partnership now affords Tirepoint the opportunity to provide BEE solutions to clients. Tirepoint is a fully compliant and accredited BBBEE service provider.

Magna Tyres Group expands its global footprint with the acquisition of one of the largest tyre dealer in South Africa – Tirepoint.

Waalwijk – The Netherlands, 6th of February 2023. Founded in 2004 and operating in the Gauteng, KZN and Western Cape regions, Tirepoint has established itself as one of the largest tyre dealer & service provider in South Africa. The company has an exceptionally strong foundation of tyre industry-related experience and adheres to good business practices created to place the customer first. As an independent, multi-branded organization with strong supplier relationships, Tirepoint is positioned to consistently provide exactly what clients need.

Michael de Ruijter, President & CEO of Magna Tyres Group stated: “We are excited to welcome Tirepoint to the Magna Tyres Group family. With their expertise and excellent longstanding reputation as well as their ability to satisfy customers with tailormade solutions, Tirepoint is a valuable addition to our global network. It perfectly fits our joint belief of “Customer First” mentality. With the addition of Tirepoint, our position as largest second tier supplier of Off- the-Road tyres and service provider in the world has been further strengthened. Moreover, it’s a giant step forward in our well executed “Buy & Build” strategy. With this acquisition, The Magna Tyres Group employs over 700 dedicated employees across the globe. We are well ahead of our ultimate goal to surpass our turnover by € 600 million before 2026. Furthermore, it accelerates our growth on the African continent tremendously.” Financial details of the acquisition cannot be disclosed.

Andrew Cameron, CEO of Tirepoint South Africa “ As with everything you need to remain relevant, flexible and able to adapt with the times. To this end, we are very excited about the transaction with Magna Tyres and the extra benefits that will become available for our customers. We believe there is good synergy, like mindedness and an opportunity to grow the business to a new level. We are looking forward to this new chapter in Tirepoint’s life and being a part of Magna Tyres’ success! “

As a highly active and experienced OTR and industrial tyre Designer and Manufacturer. Magna Tyres has a dedicated reputation in the industry for keeping companies ‘constantly on the move’ by providing the very best tyre solutions to suit their individual operational needs.

Magna Tyres’ ultimate trading priority is to constantly strengthen our position in the global market as the largest second tier supplier of Off The Road tyres incorporating Mining & Earthmoving, Underground Mining, Construction, Port & Terminal, Mobile Crane, Solid and Truck tyres.

We are a family owned company who pride themselves on constantly forming valuable business partnerships around the world backed by a team of highly capable and motivated employees to secure successful ‘exclusivity’ deals.